To imply something means to suggest it in an indirect way, without saying it directly.
Larry's remarks implied that he'd be leaving the company soon.
The evidence seems to imply that the suspect is innocent of the crime.
To infer something is to form a conclusion from the information available (especially if the information available does not state things directly):
From Larry's remarks, I inferred that he'd probably be leaving the company soon.
Based on the evidence, the judge inferred that the suspect was innocent.
These two words describe the same event but from the two different sides (similar to lend and borrow). The speaker or writer implies a point (suggests it indirectly). The reader or listener infers a point (comes to their own conclusion after considering the indirect information).
Dont address the sea of 500,000 nameless and faceless people who will receive your info.In your ads, brochures, mailings etc. pick one customer you know and like and write the copy to that one individual as though you were sitting down and having a conversation about your business.