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deterrence

n.
1.a negative motivational influence
2.a communication that makes you afraid to try something
3.the act or process of discouraging actions or preventing occurrences by instilling fear or doubt or anxiety

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    Idiom of the Day

    past (someone or something's) prime
    to be beyond the most useful or productive period of someone or something
    The young skater is past her prime as a figure skater.



    1.
    The goal of any company is to have its product name become ________—constantly at the forefront of the consumer’s mind.

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