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soft sell

n.
1.suggestive or persuasive advertising

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Word of the Day

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    Idiom of the Day

    make book on (something)
    to make or accept bets on something
    The gamblers were planning to make book on the coming election.



    1.
    Harris tried to ________ his fear of flying when he boarded the plane, but he could not curb his anxiety.

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    Fact
    In English pubs, ale is ordered by pints and quarts. So in old England, when customers got unruly, the bartender would yell at them mind their own pints and quarts and settle down. It's where we get the phrase "mind your P's and Q's".      .. More >>
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