1. You have to ________ the public that it is in their own interest to read the instructions on all our medicines.

2. The local department store has to make a sustained effort at this time of the year to ________ customer demand for summer clothing.

3. Every office has a certain amount of ________ cash to pay for things like tea, coffee or stamps.

4. The extent of the ________ available in this one store is more than you can possibly imagine.

5. There doesn't seem to be anyone working really hard for the business and yet they all seem to earn ________ money.

6. In order to survive in this business you must adopt a ________ stance.

7. The really effective television commercial is the one that ________ you of its authenticity.

8. The trouble with these huge superstores is that they don't have enough ________ to deal with customers at busy times.

9. It's useful when you go to an auction if you're ready with cash in ________ .

10. Whenever I go to the old part of a city, I like to ________ all the shops selling antiques.