an action that may fail but has a good chance to succeed
The company took a calculated risk when they opened a new store in a very quiet area.
Opt for fragrance free
Fragrance is the most common cause of skin-care-related allergic reactions. If you re sensitive, be sure to choose products that are labeled fragrance-free. The ones that are marked unscented typically contain small amounts of fragrance to help mask the odors of active ingredients.